Brand philosophy of ‘Making Learning Fun’
Kokuyo Camlin Ltd.; premier stationery brand has recently changed their packaging.
Kokuyo Camlin Ltd.; premier stationery brand has recently changed their packaging entirely after several decades. Now their whole stationery products are in vibrant green. Which is also very intersting as their product.
Kokuyo Camlin Limited www.kokuyocamlin.com (formerly known as Camlin Limited) is in the business of marketing and selling of art materials and stationery products under flagship brands ‘Camel’ and ‘Camlin’ which have been in existence for more than 80 years .
The company offers a wide range of products such as Fine Art materials, scholastic colours and stationery, hobby products, office products, writing and drawing instruments, adhesives and notebooks. Recently changed their packaging entirely after several decades. Now their whole stationery products are in vibrant green. Which is also very intersting as their product.
Saumitra Prasad is currently the Chief Marketing Officer of Kokuyo Camlin Ltd. His key responsibility is to drive the Kokuyo Camlin brand to unprecedented heights. Armed with an impressive track record of over 17 years in the FMCG sector, Saumitra has crossed several milestones with great ease.
Paper & Stationery Samachar (PSS) got an opportunity to speak with Saumitra ji. Here are his views on the changes in Packaging “The aim is to strengthen the branding with fun icons communicating the brand philosophy of ‘Making Learning Fun’. There is a lot of R&D which has gone into the new look of school colour wherein both balance of green family colour is maintained bearing in mind the old packaging. At the same time new vibrant shade of green is executed to give a contemporary look to the iconic brand. The colour surely makes it standout in the retail shelves and grab the eyeballs. The brand will continue to thrive on its philosophy of ‘Making Learning Fun’ with state-of-the-art products to cater the demands of evolved consumers”.