New Products & Trends

The Choose Water bottle, developed by a British scientist James Longcroft, aims to replace plastic bottles and help save the world’s oceans from plastic waste.

The outer case is made from 100% recycled sustainably sourced paper pulp, while the waterproof inner lining is made from fully biodegradable and sustainable materials – the exact details of the composition is a closely guarded secret whilst patents are still pending. The company claims the inner lining is actually beneficial to the environment, neutralising soil acidity and providing nutrients to aquatic environments.

All elements of the bottle will fully biodegrade within ‘a few months’, whether they end up in the ocean or landfill. They don’t leave behind toxic micro-particles, or leach heavy metals into the environment

The steel cap on the bottle will also rust and fully decompose within a year whereas, plastic usually takes hundreds of years to break down.

Longcroft, who lives in Scotland, is finalising patents and started crowdfunding in order for the bottles to be mass produced and stocked in supermarket shelves. He has raised just over £35,000 and expects the water bottle to be launched in September 2018.

Kokuyo Camlin Ltd.; premier stationery brand has recently changed their packaging entirely after several decades. Now their whole stationery products are in vibrant green. Which is also very intersting as their product.

Kokuyo Camlin Limited www.kokuyocamlin.com (formerly known as Camlin Limited)  is in the business of  marketing and selling of art materials and stationery products under flagship brands ‘Camel’ and ‘Camlin’ which have been in existence for more than 80 years .                                                       

The company offers a wide range of products such as Fine Art materials, scholastic colours and stationery, hobby products, office products, writing and drawing instruments, adhesives and notebooks. Recently changed their packaging entirely after several decades. Now their whole stationery products are in vibrant green. Which is also very intersting as their product.  

Saumitra Prasad is currently the Chief Marketing Officer of Kokuyo Camlin Ltd. His key responsibility is to drive the Kokuyo Camlin brand to unprecedented heights. Armed with an impressive track record of over 17 years in the FMCG sector, Saumitra has crossed several milestones with great ease. 

​Paper​ & Sta​t​ionery Samachar (PSS) got an opportunity to ​speak​ with Saumitra ​ji. Here ​are ​his view​s​ on ​the changes in Packaging “The aim is to strengthen the branding with fun icons communicating the brand philosophy of ‘Making Learning Fun’. There is a lot of R&D which has gone into the new look of school colour wherein both balance of green family colour is maintained bearing in mind the old packaging. At the same time new vibrant shade of green is executed to give a contemporary look to the iconic brand. The colour surely makes it standout in the retail shelves and grab the eyeballs. The brand will continue to thrive on its philosophy of ‘Making Learning Fun’ with state-of-the-art products to cater the demands of evolved consumers”.

Elkos Pens is one of the most recognized writing instrument brands in India, introduces Ball pen - Zolo and Directfill pen – Elasto.

Ball pen – Zolo has been designed for company’s young customers. The attractive foil design with animal print is sure to delight them. Zolo has been crafted using latest Korean technology and is available in 5 attractive body colour and 3 ink colour.

Direct Fill Pen – Elasto has been engineered for smooth and fine writing. Elasto is Refillable ball pen with rubberized body and Fine point 0.7 mm tip. The two new additions in the company’s product portfolio offer consumers fresh options and adds an entirely new dimension to writing.

Elkos Pens is one of the most recognized writing instrument brands in India. Over the last few decades the brand has been continuously expanding its range of products for use in the office and schools. Elkos introduces Ball pen - Zolo and Directfill pen – Elasto. Elkos Pens is a vertically integrated manufacturer with strong in-house research, product development and marketing capabilities. “Over the years Elkos has been offering world-class products and a growing distribution network, makes our products accessible across geographies. Elkos realizes the dream of high-quality writing instruments at reasonable price,” said Vijay Singh, Marketing Executive at Elkos Pen Ltd.

ELKOS Pens Limited was incorporated in the year 2003-04 as manufacturer and exporter of ball pen, gel pen, direct fill pen, sketch pen and refills. ELKOS Pens has been certified by the standards of ISO 9001:2008 (QMS), awarded the prestigious Government of India registered One Star EXPORT HOUSE & has a distinguished honour of being stationery partners in reputed Indian educational institutes like IIT’s & IIM’s.

To view entire range of products visit: www.elkospens.com