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New Products & Trends

  • 167

    Kokuyo Camlin Ltd.; premier stationery brand has recently changed their packaging entirely after several decades. Now their whole stationery products are in vibrant green. Which is also very intersting as their product.

    Kokuyo Camlin Limited www.kokuyocamlin.com (formerly known as Camlin Limited)  is in the business of  marketing and selling of art materials and stationery products under flagship brands ‘Camel’ and ‘Camlin’ which have been in existence for more than 80 years .                                                       

    The company offers a wide range of products such as Fine Art materials, scholastic colours and stationery, hobby products, office products, writing and drawing instruments, adhesives and notebooks. Recently changed their packaging entirely after several decades. Now their whole stationery products are in vibrant green. Which is also very intersting as their product.  

    Saumitra Prasad is currently the Chief Marketing Officer of Kokuyo Camlin Ltd. His key responsibility is to drive the Kokuyo Camlin brand to unprecedented heights. Armed with an impressive track record of over 17 years in the FMCG sector, Saumitra has crossed several milestones with great ease. 

     

    ​Paper​ & Sta​t​ionery Samachar (PSS) got an opportunity to ​speak​ with Saumitra ​ji. Here ​are ​his view​s​ on ​the changes in Packaging “The aim is to strengthen the branding with fun icons communicating the brand philosophy of ‘Making Learning Fun’. There is a lot of R&D which has gone into the new look of school colour wherein both balance of green family colour is maintained bearing in mind the old packaging. At the same time new vibrant shade of green is executed to give a contemporary look to the iconic brand. The colour surely makes it standout in the retail shelves and grab the eyeballs. The brand will continue to thrive on its philosophy of ‘Making Learning Fun’ with state-of-the-art products to cater the demands of evolved consumers”.

    Mon, 27/08/2018
  • 194

    In a first of its kind venture, a city-based startup is making pencils with waste paper instead of using wood. The box used for the pencils is also made of non-plastic paper packaging.

    Lavinesh Dayalani, who is born and raised in Aurangabad, gave shape to his idea in March when he launched his Bhoomi Eco. He says, "A global study has revealed that every year 82,000 trees are cut down to produce more than 14 billion pencils in the world. Another industrial survey done at national level states that India has 1.5 million schools and students above 315 million. Indian schools have made the use of pencils compulsory till 4th standard. Therefore, the writing instrument industry in India is estimated at a whopping Rs. 2600 crore."

    The statistics led the commerce graduate to usher into the eco-friendly pencil industry. Bhoomi Eco, which has its manufacturing facility at Chennai, has women from self-help groups working for it. The women are engaged in rolling the paper around the graphite lead. We use paper rolling method with toxin-free glue. "This process keeps lead at centre and provides good grip and prevents from breaking," Lavinesh says.

     

    Fri, 17/08/2018
  • 181

    Elkos Pens is one of the most recognized writing instrument brands in India, introduces Ball pen - Zolo and Directfill pen – Elasto.

    Ball pen – Zolo has been designed for company’s young customers. The attractive foil design with animal print is sure to delight them. Zolo has been crafted using latest Korean technology and is available in 5 attractive body colour and 3 ink colour.

    Direct Fill Pen – Elasto has been engineered for smooth and fine writing. Elasto is Refillable ball pen with rubberized body and Fine point 0.7 mm tip. The two new additions in the company’s product portfolio offer consumers fresh options and adds an entirely new dimension to writing.

    Elkos Pens is one of the most recognized writing instrument brands in India. Over the last few decades the brand has been continuously expanding its range of products for use in the office and schools. Elkos introduces Ball pen - Zolo and Directfill pen – Elasto. Elkos Pens is a vertically integrated manufacturer with strong in-house research, product development and marketing capabilities. “Over the years Elkos has been offering world-class products and a growing distribution network, makes our products accessible across geographies. Elkos realizes the dream of high-quality writing instruments at reasonable price,” said Vijay Singh, Marketing Executive at Elkos Pen Ltd.

    ELKOS Pens Limited was incorporated in the year 2003-04 as manufacturer and exporter of ball pen, gel pen, direct fill pen, sketch pen and refills. ELKOS Pens has been certified by the standards of ISO 9001:2008 (QMS), awarded the prestigious Government of India registered One Star EXPORT HOUSE & has a distinguished honour of being stationery partners in reputed Indian educational institutes like IIT’s & IIM’s.

     

    To view entire range of products visit: www.elkospens.com

    Mon, 29/01/2018
  • 180

    Keeping up to its tradition of launching new and innovative products, Kokuyo Camlin Ltd; premier stationery brand has recently introduced three innovative products - Camlin Nova Automatic Mechanical Pen Pencils, COVER IT Slim Correction Pen and Nova Gripper Wooden Pencils. All of these products are extremely useful, reasonably priced and takes the writing experience for your kids to another level. 

    The USP of Camlin Nova Automatic Mechanical Pen Pencil is that it lets you write non-stop without clicking. 

    Just click once and keep on writing continuously. It comes with an automatic lead dispenser and it is triangular shaped with a gripper for extra comfort. 

    The 0.7 mm lead helps in smooth writing and it has convenient pocket clip. It is best suited for students during exam time wherein one needs to manage their time smartly. It is priced at Rs 49/- and comes along with one lead tube.

    Another interesting product in line is Camlin COVER IT Slim Correction Pen. This correction pen is power packed with amazing features like ergonomic design with comfortable grip for easy usage and advanced metal tip helps in applying the white ink smoothly on paper. 

    This product is really useful for students as well as for teachers. Errors can be effortlessly rectified with the use of this correction pen. It does not leave any untidy spots on the paper and comes in handy. Priced at just Rs 20/- per pack, it is indeed a go-to product.

    Last but not the least, priced at a pocket friendly price of Rs 5/- each, Camlin Nova Gripper Wooden Pencils comes along with first of a kind gripper for fast writing. It is a super smooth pencil with a 2B lead.

    Hexagonal dimension of the pencil helps in break-free writing. It is a revolutionary pencil which is available in retail pack of 10 along with a gripper, eraser and a sharpener.

    So what are you waiting for? Lay your hands on these novel products by Kokuyo Camlin!

     

    About Kokuyo Camlin Ltd.

    Kokuyo Camlin Limited www.kokuyocamlin.com (formerly known as Camlin Limited)  is in the business of  marketing and selling of art materials and stationery products under flagship brands ‘Camel’ and ‘Camlin’ which have been in existence for more than 80 years . The company offers a wide range of products such as Fine Art materials, scholastic colours and stationery, hobby products, office products, writing and drawing instruments, adhesives and notebooks. 

    Sun, 28/01/2018
  • 179

    Permanent marking made easy in 8 colours

    Soni Polymers Pvt. Ltd. offers, Paint Markers with Non- toxic ink, that gives permanent marking on various surfaces and are indispensable for industrial requirements. Popular with surfboard painters and being used extensively by Auto Industry, Steel Industry and all industries which need permanent marking on raw material, in process material and finished goods. 

    They have bullet tips with steel rod inside for mixing, which maintains free flow of paint. They are ideal to write on metals, plastics, ceramic, wood, leather and many other surfaces commonly encountered in industrial applications. The marking made with paint marker is scuff proof, sunlight proof and will not wipe with water, oil or solvents.

    It is available in 8 colours yellow, red, green, blue, white, black, silver, and gold. Silver and gold marking can withstand temperature upto 600 degree Celcius.

    Sat, 27/01/2018

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