New Products & Trends

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    Attend this workshop and learn the techniques of creating handmade paper from organic material

    After months of experimenting, Shilpa Puri has finally cracked the process of making handmade paper from vegetable and fruit peels. Puri, who is a trained kalamkari artist, referred to books on papermaking, and taught herself to prepare paper pulp with the right consistency. "The trick lies in how you heat organic waste to make the paste," she says. This weekend, Puri is conducting a workshop on papermaking for anybody interested in the craft.

    Puri was more into conducting workshops on kalamkari painting and Madhubani painting before she taught herself papermaking. "I always wanted to make recycled paper, and I was aware of the processes involved in creating it," she adds. After a few failed attempts, she succeeded in her endeavour. "Preparing the pulp can really test your patience," she informs. During the workshop, Puri will demonstrate how to produce paper from onion peels, garlic peels, and also banana peels.

    The process starts with cooking the organic waste. This can take anywhere between four to five hours. "You must add water to the mixture and cook it until it turns mushy. It takes several tries to figure out when the pulp is ready. I add some paper pulp into the mix to strengthen the material," shares Puri. The paper's texture varies according to the peel that is used. For instance, onion peels produce paper that is soft to the touch.

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    Thu, 19/09/2019
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    Elkos Pens, one of the most recognized writing instrument brands in India, announces the release of New Gel Pen – Que Assorted, an extension to their wide range of Gel pens products. 

    Elkos Pens, a leading brand in the writing instrument industry, has unveiled a new gel pen “Que Assorted” – luxurious writing instruments that perfectly combine timeless design, passion for precision and superb craftsmanship. The Que Assorted stands out thanks to its modern, minimalist design and five vivid colors. The Pen boasts of Korean technology.

    Elkos Pens Limited was incorporated in the year 2003 by Mr. H. S. Jain and Mr. B. K. Jain under their able and visionary leadership. ELKOS Pens has grown exponentially over the years as one of India’s leading manufacturers and exporter of writing instruments including ball pen, gel pen, direct fill pen, sketch pen and refills.
    Mr. Jain has a vast experience of more than three decades in the field of writing instruments and the ability to foresee the market changes and make commendable decisions, which has helped us grow leaps and bounds in a very short span of time.

    All ELKOS products are manufactured under the strictest quality control in a highly evolved state of the-art infrastructural facility located in Kolkata, India covering 2,25,000 square feet.
    Our products have a worldwide acceptance and are appreciated for their best quality, best price and timely deliveries. At ELKOS “Quality is a journey not a destination”. 
    We maintain a constant focus on quality with the prime objective of providing finest quality products to customers. This distinction enables us to gain customer’s faith as well as customer satisfaction.
    ELKOS Pens is a Government recognised “STAR EXPORT HOUSE”, is certified by the standards of ISO 9001:2015 (QMS) and also has a distinguished honour of being stationery partners in reputed Indian educational institutes like IIT’s & IIM’s...

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    Wed, 18/09/2019
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    Elkos Pens, one of the most recognized writing instrument brands in India, announces the release of Orra ball pen, an extension to their wide range of ball pens products. 

    Orra ball pen does not just keep up just with the latest trends, but with its stylish body, it is a complete eye-catcher, making it the perfect lifestyle product for trend setters. Orra is not only pretty to look at, but also supple in its function. Pen lovers with high expectations of a special writing experience will always find the perfect pen with Orra. The progressive design and its ergonomic form with scientific rounded grip guarantee a firm hold and allow a natural writing movement without hand fatigue.
    Orra combines glamorous, refreshing elegance with stylish design and the well-known pleasant writing experience of the Elkos pens,” said Mr. Vijay Singh, Assistant Manager - Marketing, Elkos Pens Ltd.The Orra ball pens mean high product quality at excellent price-performance ratio.

    About the company
    Elkos Pens Limited was incorporated in the year 2003-04 as manufacturer and exporter of ball pen, gel pen, direct fill pen, sketch pen and refills.  ELKOS Pens has been certified by the standards of ISO 9001:2008(QMS), awarded the prestigious Government of India registered One Star EXPORT HOUSE & has a distinguished honour of being stationery partners in reputed Indian educational institutes like IIT’s & IIMs.

    Mon, 19/08/2019
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    Indonesia is the world’s second largest plastic polluter as the usage of plastic is rampant in the country. It was strange that we did not realise the consequences until we came back to India. Even spoons were covered in plastic. It triggered us to make some lifestyle changes.

    As a child, I would always throw away my pencil once I used half. It was uncomfortable to write with them, but the real reason was peer pressure, as most of my classmates did the same. For children, it is difficult to understand or even process the fact that eight million trees are cut every year to make 20 billion pencils worldwide. Unfortunately, even now, grown-ups fail to realise the massive deforestation globally.
    However, when Akshata Bhadranna and Rahul Pagad from Bengaluru learnt about the grim figures, it served as a wake-up call that eventually gave birth to Dopolgy in September 2018. It is an organisation that sells eco-friendly products.
    While this was the trigger, a series of events motivated the couple to switch to an eco-friendly lifestyle.
    After moving back to Bengaluru from Indonesia, they saw the extent of plastic in household items, including utensils, home decor, clothes and shoes, all of which were transported from Indonesia to India in plastic packaging.
    Recalling that the move served as a wake-up call for them, Akshata tells The Better India: “Indonesia is the world’s second largest plastic polluter as the usage of plastic is rampant in the country. It was strange that we did not realise the consequences until we came back to India. Even spoons were covered in plastic. It triggered us to make some lifestyle changes.” It started with the couple reading and watching videos on plastic pollution, which pushed them to give up plastic bags. Gradually, eco-friendly glasses, cutlery, soaps and loofah, replaced the plastic ones. The couple also started composting wet garbage at home.
    During the switch, they saw how costly the eco-friendly products were, “It is not feasible to purchase a bamboo brush at Rs 200 if we change it every four months. Eco-friendly products, unfortunately, are considered a luxury. We wanted to make it a common man’s product. And so, with our savings, we started Dopolgy,” she says. 

    Here’s how it’s done

    • The newspaper is cut into pieces of 18×18 cm. The lead is manually rolled on that paper and deposited in a rolling machine. The pencils are allowed to dry naturally for 30 minutes.
    • Dried pencils are then put into a dryer for one hour at 220° Celsius.
    • Polishing machines give the final finish to make the pencil smooth. Finally, the product goes through the cutting machine, where it is cut into determined sizes.
    • To make the process completely eco-friendly, the pencils are packaged in compostable boxes of craft paper.
    • So far, the duo has manufactured 10,000 pencils by recycling around 6,000 newspapers! 

    Apart from this, the duo also sources different types of seed paper like jasmine, marigold, coriander and onion from wholesale manufacturers and converts them into beautiful card pieces. Other products from these paper varieties include wedding cards, invitation cards, postcards, visiting cards, among others.


    Sat, 17/08/2019
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    At CES Asia, Wacom CEO Nobu Ide discussed what’s next for the company in AI and VR.

    Wacom has done a great job offering tools for creative artists in a variety of form-factors and budgets. (For several years, I’ve advised new photographers to get their hands on a Wacom tablet to include in their post-processing workflow.)  But Wacom says there’s more to the company than just a stylus and connected tablet. 

    During CES Asia, Wacom CEO Nobu Ide discussed the company’s future focus and collaborations, which will provide even better experiences for its customers. 

    Ink in the air

    Designers and graphic artists take pride in creating art with depth and texture utilizing 3D space. However, Wacom’s current devices are two dimensional. The company recognizes and plans to tackle this.  

    “Wacom’s not a VR company. We are collaborating with some strategic partners, trying to come up (with) some very interesting solutions,” said Wacom CEO Nobu Ide.  

    Working with companies such as Gravity Sketch, an intuitive and immersive 3D design tool, Wacom has updated its pen device, which will allow designers and graphic artists the ability to “ink in the air.” While using a Wacom pen device, artists can wear a set of VR goggles, which are attached to their workstation, to draw and paint within a virtual 3D space. This allows a more intimate and intuitive user experience. While creating or modifying a project, artists can remove the goggles to view the project on a Wacom display tablet as they normally would in 2D.

    Tue, 30/07/2019
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    Cloud-based digital exams are eliminating paper and helping cut down on leaks and cheats.


    Welcome to the next generation of examinations, where everything revolves around an invisible connected platform, speeding up examination processes, minimising human error and bringing down exam-costs for colleges.

    Forget your foolscaps! The time-honoured paper booklet is steadily making way for a sleeker electronic exam-pad. The trusty ball pen is being replaced by a stylus and all the answers are now stored in the cloud. Even assessments are done digitally, so examiners don’t have to stay back for corrections.
    Welcome to the next generation of examinations, where everything revolves around an invisible connected platform, speeding up examination processes, minimising human error and bringing down exam-costs for colleges.
    Since 2016-17, students from a wide range of institutions have been writing their examinations on a device called the DigiTaal. These include those at Manipal Academy of Higher Education (MAHE), National Institute of Mental Health and Neuroscience (Nimhans), International Institute of Information Technology and REVA University in Bengaluru, VIT- AP and the Tamil Nadu Agricultural University.
    Most of them rely on Paperless Examinations Advantage (PEXA), a customised cloud-based software that aims to overhaul the examination process and make it more streamlined, sustainable and environmentally friendly. The software was developed in 2015 by LittleMore Innovation Labs, a Singapore based EdTech Company, with a development center in Chennai.
    “Now storage is no more an issue for us and it has put an end to a lot of malpractices during the examination process, such as copying and paper leaks,” says Vinay NA, assistant professor at REVA University, which switched to paperless examinations in 2018.


    Mon, 29/07/2019
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    Odisha-based Likhan manufactures use and throw pens with vegetable and fruit seeds in it, which later germinates into a tree.

    Looking at the growing concern for our environment, the trend of adopting an eco-friendly lifestyle is fast catching up around the world. While switching to green products can be overwhelming, it is certainly not impossible. It can help reduce plastic waste and improve the quality of the environment we live in.
    And while we talk about taking up green initiatives, going a step ahead and making a difference in its own way is Detour Odisha, a startup that takes tourists on guided heritage trails across the state’s capital Bhubaneswar.
    After cyclone Fani affected the state recently, Detour Odisha organised the 124th Ekamra Walks Old Town Circuit, during which the organisers distributed eco-friendly pens for tourists as a souvenir, reports The New Indian Express.
    What is interesting about these pens is it consists of vegetable, fruit, and flower seeds in it. These pens are manufactured by Likhan, a startup that was started by two college students Prem Shanker Pandey and Md Raza of Centurion University, Odisha.
    In a conversation with NDTV, 21-year-old Prem Shanker said, “We have made an eco-friendly alternative to use-and-throw pens. Of course, these pens have a plastic refill, but the body of the pens has been created from waste newspaper. Therefore, in comparison to regular pens that are 100 percent plastic, our pens have only 10 percent plastic. Also, unlike regular use and throw pens, you can discard these upcycled pens in a pot or soil, nurture it, and within weeks it will germinate into a plant.”
    The aim behind the startup was to tackle the paper waste generated on the university campus. Prem and Md Raza later landed up with an idea to produce paper pencil and took this concept to develop paper pens too.


    Sat, 27/07/2019
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    New ad campaign by Linc Pen aims to channelize students’ inner strength towards achieving life’s academic goals

    Linc Pen and Plastics Ltd. one of India’s most trusted writing instruments for over last four decades with a strong presence over 50 countries, has lauded the resolution and hard work of students who are taking their board exams this year with their brand-new advertising campaign endorsing one of Linc’s most successful product, “Pentonic”.                                                                           Linc Pen weaves in the magic that transpires to raise the self-belief through simple humane touch. The new ad campaign for Pentonic during this exam season touches the emotional chord of all its connoisseurs, celebrating a vital phase of student life by eulogizing the virtues of their mental strength during exams with the valiance of a soldier fighting in the country’s battlefield.

    Linc has always been a part of the growing generations, this time endorsing their widely successful product offering, Pentonic which has taken the imagination of the nation by storm with its futuristic and new generation look and performance. ‘Pentonic – ‘Write the future’ is designed to be an advanced writing instrument for the Gen-Z and Gen-Alpha, keeping in mind their avant-garde needs and demands.

    With this differentiating ethos Linc has embarked upon an idea that inspires and challenges the future with its boldness.

    Mr. Deepak Jalan, Managing Director and CEO, LINC PEN PLASTIC LTD. said "Pentonic has to be one of the best offerings from  the stable of Linc. With its effortless smooth writing and unique ink flow system, Pentonic enables the students to write their exams with command and confidence. We at Linc, differentiate with innovation, delivering the best possible writing experience for all our consumers at all price points. The new ad campaign is dedicated to the exam warriors who have put in their hard work to achieve success in academics like the spirited soldier of a nation at the battlefield."

    Their latest ad campaign showcases a focused school girl getting ready to sit for her school ongoing examinations. She gears up by preparing herself mentally for the war up ahead. Moving through the emotional journey of a student’s resilience during the exam at school and a soldier’s never-say-die spirit on the battlefield, the film captures the different moments while getting battle ready, be it in a classroom or combat zone. The film ends with the girl letting out a war cry ready with her battle gear with her weapon of choice: “Pentonic”. Linc has away believed in providing the best writing instruments for students during their examination. The ad film tries to take one through the mindset of a student which is confident and believes in conquering her battleground. Linc showcases their faith in Pentonic and establishes their focus in enabling India’s students to ‘Write the future’. The TVC has been created by the creative agency Brand Bazooka and is LIVE on multiple digital platforms like YouTube and Facebook. It has already gained wide appreciation for their passion inducing storyline and garnered over 12,000 hits on YouTube and likes on over 64,000 views on Facebook.


    Tue, 23/07/2019
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    The inspiring teenager also organises annual fundraisers in her society for the education of slum kids from Dharavi. Apart from raising Rs 4 lakhs each year, she also teaches them herself!

    About five years ago, Aarushi Majumder, who was a 13-year-old at the time, decided to start teaching underprivileged children in Mumbai’s Dharavi locality.With absolute passion and dedication, the teenager would conduct classes, ensuring personal attention to each one of her young students.
    But soon, she realised that some of her students were skipping class. While she was willing to overlook occasional absenteeism, it started to happen regularly enough for her to inquire about the reason.As it turns out, the kids were falling seriously ill.
    “I learned that they spent most of their days collecting waste and working in landfills and the pollution there was affecting their health. Mumbai is amongst the most polluted cities in the world because of the unmitigated piles of garbage that arrive at the local landfills daily, and these children were subject to the consequences. It was heartbreaking,” Aarushi says in a conversation with The Better India.
    Back in 2013, about 9,400 tonnes of garbage, most of it unsegregated and non-recyclable, would end up in Mumbai’s landfills every day, and the burden of it rested on the weak shoulders of the kids from Dharavi.
    Troubled by these facts, she decided that she wanted to make a dent in the way the 21+ million people of Mumbai discarded their garbage.
    “I took the first step to reduce the amount of waste my family produced by segregating the garbage produced at home. I recycled dry waste, reused what I could, and began composting biodegradable waste. Seven weeks later, not only did I have fertile soil for my plants but had also managed to reduce the garbage output by 80%,” she says.
    “This boosted my confidence, so I drew up a standardised waste management plan to present to the Chairman of my apartment complex,” she adds.
    Her approach had to ensure that the wet waste was being utilised sustainably and at the same time, reduce the dry garbage from going to the landfill.
    As is usually the case with taking up a community initiative, Aarushi began with creating awareness about the consequences of letting unsegregated waste outside the society and presenting her plans, simple and easily applicable, to the adults of the society.
    Colour-coded bins were introduced in the housing society and everyone, including the domestic staff, were trained to segregate waste.

    A positive and negative reinforcement mini-programme was also introduced where the society members were added in a social media group, and their actions in terms of segregation or failure thereof were commented on my other members.
    “We also taught all the domestic staff in our building how to recycle. I took the initiative of monitoring the compost closely, checking its temperature and pH twice a week. And soon, we successfully reduced the amount of waste that was sent to the dumps. In just four months, the 7 tonnes of monthly waste that we were sending out to landfills was reduced to 1.5 tonnes. We also introduced incentives for in-house staff who were involved in waste management using funds that we generated through selling excess compost outside,” the teen tells us.

    Fri, 19/07/2019
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    With the new Neverstop portfolio of Laser Printers, HP aims to address the SMB’s requirement of high-quality, high-volume, hassle-free, affordable printing solutions. 

    The new printers are available across online and offline retail channels


    In an attempt to increase the adoption of printing in the SMBs segment, HP India has introduced high capacity and cost-effective, Laser Tank printer ‘Neverstop’, specially designed for SMB customers. Post the GST implementation, the printing need of SMBs have surged significantly, thereby to meet this growing demand and address the pinpoints coming from the burgeoning SMBs, HP has introduced Laser Tank printer.

    In the Indian market, HP has a strong legacy in the printing business since 1989. It is safe to say that one out of every two printers sold in India is from HP. From the strategy perspective, HP continues to innovate from the core printing requirement as well as redefine and disrupt the printing category. In line with its plan to expand the laser printer portfolio, the company looks to redefine the SMB segment’s printing need.

    Talking about the current trends in the printing industry, Leo Joseph, Senior Director – Printing Systems and Solutions, HP Inc India, says, “We have been constantly working towards making our products relevant in the future. We are seeing a lot of shifts in the industry, the way we live and work. We call it the ‘One Life’ which is basically the same device we have at home or in the office. There are a few things happening as a trend; one is obviously the rapid urbanisation where we are witnessing a lot of small cities getting bigger in size. There are now a lot of opportunities in the cities and migration rates are getting high. The second one is the changing demographics in the country. The third one is innovation accelerator. For example, an innovation which used to happen once in every 20 years now happens in every two-three years. These are being driven by startups and SMBs customers. They play a big role in day-to-day innovations.”

    Sat, 06/07/2019